Skincare

Korean skincare is highly regarded because it emphasises gentle, preventative care with a focus on hydration, natural ingredients, and long-term skin health. Instead of harsh treatments, it uses innovative yet skin-friendly formulas—like snail mucin, green tea, and centella asiatica—to strengthen and nourish the skin barrier.

It’s also rooted in a multi-step routine that promotes consistency and self-care, encouraging users to deeply understand their skin. With constant innovation and high-quality products at affordable prices, K-beauty has set global standards in skincare.